|Advertise With The Vine®|
|Written by Administrator|
|Monday, 12 November 2007 16:01|
WHY CHOOSE THE VINE FOR YOUR ADVERTISING NEEDS?
REACH THE MASSES
The Vine® is a monthly newspaper covering the local Christian community with over 55,000 readers in Washington DC, Maryland and Virginia. Are they your customers? Well, 66 percent of adults overall, and 80 percent of African American adults specifically attend church at least once every six months for something other than a wedding or funeral.1 Since 2003, The Vine® has been targeted, informative, affordable and effective at reaching into the heart of the Christian community.
FIND YOUR CUSTOMERS As an inter-denominational Christian newspaper, The Vine® targets your message to the Christian community every month.
The Vine® reader is :
· Decision maker in the church and in the household
· Deeply religious. Sixty-five percent of our readers attend church more than once a week.
· Devoted customer. The vast majority said they
o 70 percent have specifically looked for Christian businesses to support2
o 99 percent of those who have said they are likely to do so again2
o 90 percent want the businesses that they support to support the Christian community.2
1 Barna Research Group
2 The Vine 2006 Readership Survey
About 70 percent of our readers are women, mostly African American, reflecting both the composition of churches in our market, and the decision makers for church programs.
Income levels also reflect the metropolitan area, with a solid 45 percent of our readers boasting an annual household income of more than $90,000.
THEIR REPEAT BUSINESSThese strong buyers want to keep their money in the Christian community. Seven out of 10 have specifically looked for Christian businesses to support, and 99 percent say they are likely to do so again.